Hi There!
With a 3 year healthcare-focused career in digital marketing, content creation and project management, I am well-versed in how compliance-heavy the healthcare industry is, as well as the nuances in communicating with doctors, patients and relevant stakeholders.
Having experienced both private and public healthcare environments, I was quick to learn the flexibility when I was in Asian Alliance Radiation & Oncology and The School of Clinical Oncology. My time in Raffles Health Insurance taught me to navigate the layers of corporate approval with various departments.
Recommended by my colleagues and superiors to be a versatile, reliable, collaborative and compassionate person. I have continuously excelled at my job scopes and proactively took on more tasks. Always curious to learn more about the company, the industry and upskill myself to be better in what I do.
After a long educational path, my 32 years of life experiences made me down-to-earth, humble, kind and a believer of lifelong learning. When I’m not at work, I satisfy my cravings to create with hobbies like film photography, terrariums and cocktails.
Video Production
On the side, I freelance as a videographer and video editor. Taking on multiple roles in the video production pipeline across different scales since 2017, I made this skilled passion my side hustle as i continue my marketing career.
Healthcare Digital Marketing
During my 6 years in Raffles Medical Group, The School of Clinical Oncology and Asian Alliance Radiation & Oncology, my roles revolve around performance marketing, initiating marketing campaigns, generating leads, collaborating with internal and external stakeholders and creating content.
As a person preferring a more hands-on method, I utilize a myriad of tools from Google Analytics to Adobe Premiere Pro and Microsoft Excel that covers the analytical, creative and organisation part of my tasks.
- Performance marketing
- Paid Ads – Google (SEM) and Meta
- SEO – WordPress
- Marketing engagement campaigns
- Email marketing
- Marketing strategy
- Social media management
- Content creation
- Copywriting
Film Photography
Film photography is an emotional and spiritual hobby of mine that started during the COVID-19 lockdown. To me, it is about intention, treasuring moments and keeping memories.
