Healthcare Digital Marketing
Raffles Health Insurance
Managed and executed various key marketing campaigns across SEO, SEM, OOH, email and social media marketing that aligns with the marketing direction of the company to drive leads generation, traffic flow and brand awareness.
Analysed monthly performance data and reports to gather insights from organic and paid campaigns. Condensing these insights into monthly reports to refine marketing strategies and improve campaign effectiveness.
For the year of 2024, marketing campaign efforts have amassed an increase in lead capture by 25.63% (+425), an increase in traffic conversions by 15.80% (+191) and traffic generation by 32.75% (+21,610).
Collaborated with relevant internal/external stakeholders to execute campaigns/projects that are aligned with the company’s marketing strategy and branding position. Fostering strong relationships for RHI and Raffles Medical Group.
Examples include a photography contest for travel tickets at the IHHSSR 2024, a Ring Fit game contest for World Heart Day 2024 and a sure-win Gachapon machine booth for Chinese New Year 2025. Amassing a total of 338 leads generated from these key campaigns.
Project management for key strategic initiatives on customer insights, touchpoint analysis and customer journeys.
Examples include a customer feedback email survey and recent claimants Google reviews email initiative.
Creating fresh content on Instagram, TikTok and LinkedIn to increase brand awareness and drive website traffic. Crafting engaging captions and thumbnails to encourage click-through rates that will ultimately turn into leads.
Worked closely with external agencies and vendors to manage the website and optimise campaigns on Google and Meta platforms.
Asian Alliance Radiation & Oncology
Designed marketing collaterals for Asian Alliance Radiation & Oncology (AARO) and 2 events (Radoncasia’s Singapore On-Target (SPOT) Contouring Course 2021 and AARO’s Annual Singapore Radiation Oncology Dinner Symposium 2021) within a short time frame. Including but not limited to website updates, social media banners, social media posts, livestream backgrounds, attendee booklets, brochures, flyers and newsletters.
Initiation, execution & project management of marketing engagement campaigns on various channels. Designed marketing content such as landing pages, website content, patient videos, TikTok shorts for breast cancer awareness, live streams (public symposiums, talks and CMEs), social media advertising and marketing collaterals that promote AARO’s brand awareness and advocacy.
Keen understanding and compliance with PHMC/HCSA medical advertising regulations when planning and executing marketing engagement campaigns and content creation.
Collaborated with doctors in understanding clinical terminology and benefits to summarise information that will be easily understandable and accessible by the general public.
Designed marketing collaterals for AARO, SPOT 2021 and Annual Dinner Symposium 2021. Comprising website updates, newsletters, social media posts, attendee booklets, brochures and flyers.
Produced content for social media platforms such as Facebook, Instagram, YouTube and LinkedIn. Overseeing audience engagement performance across all platforms using Meta Business Suite and YouTube analytics.
Patient engagement: Creation of feedback forms, Google Maps integration and process management by generating QR codes for easy feedback collection. Collaborating with patients to produce patient education and feature videos.
Kickstarted sponsored ads on Facebook and Instagram to drive traffic to the website. Increasing AARO’s online brand presence and following up on quality leads.
Monitored and analysed traffic performance metrics across AARO’s website and landing pages using Google Ads & Analytics. Refined content by collaborating with doctors and researching keywords for SEM creative ad campaigns.
Copywrote meta headers and descriptions, optimising page content, fixing broken links and optimising images using the Smush Pro plugin in WordPress to increase SEO rankings.
The School of Clinical Oncology
Supported, coordinated and executed 2 events under TSCO: Farrer Park Hospital’s 7th Annual Scientific Meeting (ASM) 2023 and RadoncAsia’s Singapore On-Target (SPOT) Contouring Course 2023 in back-to-back weekends.
Main liaison between TSCO and the exhibitors, speakers, medical societies, sponsors, hotels and vendors. Working closely with my Project Manager (referral testimony can be provided upon request) from planning to implementation.
Collaborated with internal and external teams to execute the success of RadoncAsia’s SPOT 2023. A 2-day international hybrid event with an average estimated budget of S$80,000, estimated total revenue of S$150,000 and over 300 attendees from all over the world, both physically and virtually.
Coordinated and scheduled filming time slots with the vendor and all 14 conference speakers for SPOT 2023. Overseeing the production of all conference speaker videos from end to end.
Provided marketing and operational support in executing FPH’s 7th ASM, coordinating booth requirements, registration management and on-site event management.
Assisted in planning and managing the Annual Singapore Radiation Oncology Dinner Symposium 2023, liaising with hotel managers, booth vendors, sponsors and attendees.
