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DIGITAL MARKETING
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Search Engine Marketing
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Analyzing keywords using wordstream and proposing keywords for creative ads on Google Ads and campaigns on landing pages
Website Optimisation
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Re-organizing pages, articles and categories, fixing broken links, optimizing images using the Smush Pro plugin and content migration for aaro.sg
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Writing up meta headers and descriptions, optimizing pages using keywords, external and internal links on Wordpress to increase SEO rankings.
Content Creation
Stories of Hope - Mdm Kek Ah Moi
Produced, filmed and edited a documentary video that kickstarted a new channel, The Brave Productions.
A Victory Against Stage 4 Metastatic Breast Cancer: A Mother's Inspiring Journey Of Resilience
Filmed and edited a documentary video. Also available on Facebook
Designed marketing collaterals for Asian Alliance Radiation & Oncology (AARO) and 2 events (Radoncasia’s Singapore On-Target (SPOT) Contouring Course 2021 and AARO’s Annual Singapore Radiation Oncology Dinner Symposium 2021) within a short time frame. Including but not limited to website updates, social media banners, social media posts, livestream backgrounds, attendee booklets, brochures, flyers and newsletters.
Ensuring information is visually engaging, readable, consistent and accurate.
Events
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